It’s about time someone paid tribute to Americana. With an increasing number of designers looking to the East for inspiration, Karl Lagerfeld turned the attention back to the West with a cowboy chic extravaganza, Chanel-style.
Lagerfeld chose to present his Pre-Fall collection for Chanel in Dallas, “in homage to the city that welcomed Mademoiselle Coco Chanel in her postwar return to fashion.” As always, the show was not merely a presentation, but a production, featuring “four giant screens, assorted food and drinks stations, and 74 vintage roadsters imported from all across the U.S.
After the screening, the crowd exited the building and crossed the bridge that had been constructed over a fountain leading to the next stop, a huge barn-cum-runway appointed with raw wooden seating and aged-looking flags hung from the ceiling: Texas, U.S., France, Chanel. Guests took their seats to the strains of a harmonica’s wail.”
The setting did not trump, but merely added to the clothes, which were playful, cheerful, and full of spirit. But while the style was especially carefree, the looks stayed consistent to Chanel’s history of detailed embellishments, feminine charm, and that classic tweed, which Lagerfeld mixed in among a palette of feathers, denim, and leather. This was Chanel in another form, and Lagerfeld mastered the transition beautifully.